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Market Facts

Exploding Growth of Men in Their Middle Years

As boomers age, the population of men 45-64 will increase 33%, from 30 million to 40 million, between 2000 and 2010.

Boomers Are Redefining Retirement

Boomers expect work to be an important part of their lives as they look to the future. Fewer than 20% expect to stop working altogether. In their version of retirement, they plan to:

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Boomers Want to Give Back

58 percent of adults in their 50s are interested in finding work to help improve the quality of life in their communities. Source: Civic Ventures (June 2005)

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Huge Purchasing Power

Americans 50+ control 77 percent of the nation's financial wealth, take 80 percent of all luxury trips and purchase 48 percent of all luxury automobiles. Source: AgeWave

Living Longer

Average life expectancy today is 78 years, up from 66 years in 1950. That means boomers will have a longer, healthier middle age than any previous generation. Source: U.S. Census

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