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Older Entrepreneurs Target Peers
Many older business owners are finding success by targeting their own age groupPosted by Jeremy Koch on February 22, 2010 - 4:53pm
[From the Wall Street Journal]
Feeling that no one else understand their particular needs, an increasing number of retired or semi-retired entrepreneurs are developing businesses that relate specifically to the needs of older Americans.
Profiled in the piece are Art Koff, founder of RetiredBrains.com, a niche job board for older Americans; Linda Brown, a consultant who assists people who need help with Medicare forms; and Jennifer Campbell, founder of Heritage Memoirs, a memoir writing service.