Career & Retirement News

Older Entrepreneurs Target Peers

Many older business owners are finding success by targeting their own age group
Posted by Jeremy Koch on February 22, 2010 - 4:53pm
 

[From the Wall Street Journal]

Feeling that no one else understand their particular needs, an increasing number of retired or semi-retired entrepreneurs are developing businesses that relate specifically to the needs of older Americans. 

Profiled in the piece are Art Koff, founder of RetiredBrains.com, a niche job board for older Americans; Linda Brown, a consultant who assists people who need help with Medicare forms; and Jennifer Campbell, founder of Heritage Memoirs, a memoir writing service.

Read this story in the Wall Street Journal