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Coaching

Targeted Resume

Create a targeted resume that will show recruiters why you deserve a second look within just 7 to 9 seconds of scanning!

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Blink of an Eye

Count it: 1,2,3,4,5,6,7,8,9 – what do you read on your resume in 7 to 9 seconds?

Studies and statistics show that recruiters spend 7 to 9 seconds on the first look at your resume. They are scanning for fit, results, education, and key qualifiers.

Your resume needs to tell the reader why you deserve a second look in 7 to 9 seconds!

The packages are designed to provide you with the top 10 changes that will add personality and targeting to your resume, a review of the wording, pit falls, and layout of your current resume. You will receive recommendations and examples for improvements to target your resume effectively and optimize it for applicant tracking systems and humans. You will learn how to read between the lines of a job description and create winning, targeted resumes that will be seen.

A Stellar Resume Sets You Apart

We are now in a highly competitive, global marketplace.

Your strengths and hire-ability factors need to stand out amongst others with similar or the same education and experience.

Your resume is the marketing document that supports your claims to the skills, education, experience, and competencies for the position and highlights what makes you the one to hire.

Format and wording influences how well it is "read" or interpreted by humans or applicant tracking systems.

It’s the first impression of your professional brand and will be the document you will be asking networking contacts to forward on to hiring managers. Make it as easy as possible for your network to help you, give them a stellar resume.

Your assigned Career Coach is an expert in helping you create a resume that works in the current recruitment process and helps you secure that all important networking and interview conversation.

How it Works and What You'll Get

Your process begins with an online introductory assessment to provide more information regarding your resume tune-up needs.

You will email your resume with a posting example to your coach for targeting recommendations.

For Premium & PremiumPlus packages, you will have an intake call to connect with your Career Coach, review your assessment responses and the confidentiality agreement, and schedule your preferred coaching date/times (according to your package). You will meet with your coach via a confidential Zoom line.

You will receive a personalized coaching tip sheet to support your learning.

You will receive your resume review/edits/recommendations via email. For the PremiumPlus package you will receive your resume & cover letter review/edits/recommendations via email.

You may reach out via email for up to 30 days with any additional concerns or questions that arise.

What You'll Gain

You will have a targeted resume formatted and optimized to work with applicant tracking systems and humans.

You will learn how to target your words and results to create impact and readability.

You will receive the top personalized changes you can make to create a winning resume for your target market.

You will learn how to read and interpret job postings from the “job seeker” side and use that to target and customize your resumes for applicant tracking systems and humans.

You will build confidence in how applicant tracking systems work and how you work with them to land interviews.

PremiumPlus packages will also receive personalized cover letter recommendations and tips.

...and much more

Meet Your Coach

Martina’s PURPOSE: Helping people achieve work life satisfaction with prep, practice, and presence so they can live fully and feel inspired, energized and confident.

Martina Payette

Deep dive interview with Martina:

Specializes in: Communications for Career Change, Job Search and Entrepreneurship including Interviewing, Networking and Relationship Building

Martina is an Entrepreneurial and Career Coach, with 7 years experience as a successful entrepreneur and 25+ years career development experience. She has helped hundreds of Canadian and US professionals, from 30+ established and emerging industries, navigate career change with networking, interviewing and relationship building confidence.

Specializing in serving struggling entrepreneurs and mid to executive-level technical experts/leaders seeking to re-design their career paths, Martina’s coaching has helped hundreds of clients understand their communication style and reframe their fear and embarrassment of interviewing, networking and relationship building into positive action. Clients have reported feeling more confident, at ease, and successful as a result.

Martina is a gatherer, connector and relator of people, information and work-place trends. She has facilitated hundreds of hours of career transition networking, interviewing, and market research sessions over her career and particularly over the past 7 years as a consultant. She is known for her kind, well-paced coaching and facilitation style and ability to bring the lightness of self-awareness into the challenges of personal and career change and transformation.

Martina is based in Osoyoos, BC with an additional office in Calgary, AB, Canada.

Martina’s PURPOSE: Helping people achieve work life satisfaction with prep, practice, and presence so they can live fully and feel inspired, energized and confident.

Professional Credentials:

Certified Coach by ICF, PCC
Certified Ontological Coach by Newfield Network
Certified Coach in Body & Movement
Integrative Body Psychotherapy (IBP) Training
BA in Sociology and Psychology from the University of Calgary

What people are saying about Martina

"Getting laid off during Covid19 was a difficult transition for me. When Martina stepped in, I was pretty frustrated with my lack of progress in my job search; I was not getting interviews or any feedback from prospective employers. Martina helped me get back on my feet and my head back in the game. As a career coach, Martina is goal-oriented, knowledgeable, and patient. I would highly recommend Martina to anyone looking to make a career transition."

"I was amazed at how Martina was able to help me find simple solutions to situations that I was struggling with. Her style is friendly, approachable, and warm. Her approach to coaching allowed me to identify fresh new ways to think about my life, and I still find myself reflecting on some of her questions when I hit a roadblock. If you're looking for ways to improve your personal and professional performance, I would wholeheartedly recommend working with Martina!"

"Martina is an extraordinary coach: her clear methodology, encouragement and gentle sense of humour has given me the ability to project calm confidence when being interviewed, and a clear strategy for networking. Well done!"

Pricing & Packages

	Basic Targeted Resume	Premium Targeted Resume	PremiumPlus Targeted Resume
Online Introductory Assessment
Intake Session (30-45 minutes)
Email Review with Edits & Targeting Recommendations
Personalized Coaching Tip Sheet
Keyword Optimized Targeting for Target Position
1 Cover Letter Review Edits & Targeting Recommendations
One-on-One Zoom/Phone Coaching Sessions		30 min	60 min
30-Days of Post Package Email Availability
Price:	$150	$395	$525
No Risk. All Resume Writing Coaching Packages are backed by a 100% Satisfaction Money-Back Guarantee

Our "We deliver what is promised" Guarantee:

One of our core company values is to "deliver what is promised".

So, our guarantee is simple: If for any reason, within the first 30 days, you’re not satisfied with your coaching package we’ll issue a prompt and full refund. There’s only ONE condition: Please show us that you completed the work required during those 30 days and tell us the main reason you weren’t happy, so we have a chance to improve.

Questions & Answers

Who is the Resume Tune-Up & Targeting Package for?

The Targeted Resume Packages are suitable for all levels of professionals, particularly for job seekers and career changers currently applying to professional or technical positions.

Is there a refund policy or satisfaction guarantee?

YES! One of our core company values is to "deliver what is promised".

How do I book my personal coaching sessions?

Once you have paid, you will receive a welcome email with your coach’s personal Calendar link (Calendly app) where you can select the days and times that work best for you. If the times available do not work for you, you can email or call your coach to request other options.

How do I choose the right package for me?

When choosing a package consider when your resume was last updated. There have been many changes in the past 3 to 5 years. More coaching will be helpful if

it’s been a while or you have never landed a position with a resume before
you don't feel comfortable writing marketing content for yourself
you lack some knowledge of the latest job application/networking process.

The PremiumPlus package also includes a cover letter review.