Older Entrepreneurs Target Peers

by Jeremy Koch

Many older business owners are finding success by targeting their own age group

[From the Wall Street Journal]

Feeling that no one else understand their particular needs, an increasing number of retired or semi-retired entrepreneurs are developing businesses that relate specifically to the needs of older Americans. 

Profiled in the piece are Art Koff, founder of RetiredBrains.com, a niche job board for older Americans; Linda Brown, a consultant who assists people who need help with Medicare forms; and Jennifer Campbell, founder of Heritage Memoirs, a memoir writing service.

Read this story in the Wall Street Journal


by Jeremy Koch | Monday, February 22, 2010 | Entrepreneurship, Be Your Own Boss, Be Your Own Boss, Buy or Start a Business

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