Older Entrepreneurs Target Peers
Feb 22, 2010
by Jeremy Koch
photo via pixabay
Many older business owners are finding success by targeting their own age group
Feeling that no one else understand their particular needs, an increasing number of retired or semi-retired entrepreneurs are developing businesses that relate specifically to the needs of older Americans.
Profiled in the piece are Art Koff, founder of RetiredBrains.com, a niche job board for older Americans; Linda Brown, a consultant who assists people who need help with Medicare forms; and Jennifer Campbell, founder of Heritage Memoirs, a memoir writing service.
