Figure Out What's Next

Older Entrepreneurs Target Peers

entrepreneurship jeremy koch Feb 22, 2010

by Jeremy Koch

photo via pixabay

Many older business owners are finding success by targeting their own age group

Feeling that no one else understand their particular needs, an increasing number of retired or semi-retired entrepreneurs are developing businesses that relate specifically to the needs of older Americans. 

Profiled in the piece are Art Koff, founder of, a niche job board for older Americans; Linda Brown, a consultant who assists people who need help with Medicare forms; and Jennifer Campbell, founder of Heritage Memoirs, a memoir writing service.

Read this story in the Wall Street Journal


The Inside-Out Career Design Podcast

Join Us as We Search for Answers to the Age-Old Questions of 
"What Should I Do With My Life?" and "What's Next for Me?"

Check Out Our Episodes